After dominating the hair market on Amazon, Xtava was ready to launch a new line of CPG products to accompany their line of hot tools and wanted a fresh look to reflect their focus on inclusivity and hair health at an affordable price. Working with an incredible team, I revamped Xtava’s branding and produced new content across all platforms.
After a successful launch, we researched and developed a new line of CPG products known as the Xtava Styling Squad. We identified the messaging opportunities in the category, designed packaging, developed the overall look, feel, and tone for the lineup of products. We cast, shot and produced step-by-step tutorials. The launch was also accompanied by a hair quiz to microtarget each specific hair type. Today, Xtava is one of the most successful hair brands on Amazon and has been loved by The Today Show, Bustle, Refinery29, and Nylon Magazine.
Creative Team: Roya Partovi, Hannah Baker, Leo Gonzalez, Josh Stark, Teo Almonte, Alvaro Saavedra & Shakil Uddin