Kaya: Rebranding for a Fresh, Female-Forward CBD Experience
Kaya, a CBD company, sought a refreshed brand identity that would resonate with a female demographic and attract a broader audience unfamiliar with CBD. To achieve this, I developed a new logo, custom iconography, and a modern color palette designed to evoke approachability and trust. The goal was to make the brand feel accessible while maintaining a sense of professionalism, ensuring that it appealed to a wide range of potential customers exploring CBD for the first time.