After dominating the hair market on Amazon, Xtava was ready to launch a new line of CPG products to accompany their line of hot tools and wanted a fresh look to reflect their focus on inclusivity and hair health at an affordable price. Working with an incredible team, I revamped Xtava’s branding and produced new content across all platforms.
After a successful launch, we researched and developed a new line of CPG products known as the Xtava Styling Squad. We identified the messaging opportunities in the category, designed packaging, developed the overall look, feel, and tone for the lineup of products. We cast, shot and produced step-by-step tutorials. The launch was also accompanied by a hair quiz to microtarget each specific hair type. Today, Xtava is one of the most successful hair brands on Amazon and has been loved by The Today Show, Bustle, Refinery29, and Nylon Magazine.
Creative Team: Roya Partovi, Hannah Baker, Leo Gonzalez, Josh Stark, Teo Almonte, Alvaro Saavedra & Shakil Uddin
Chomps came to us to dominate the meat snack market on Amazon. My team and I helped them reach that goal with new visuals and strong, searchable copy to make Chomps #1 in it’s category.
Creative Team: Roya Partovi, Leo Gonzalez, Sophia Smith, Ricardo Hernandez & Maddie Muttscheller
Vremi started off with a handful of kitchenware products on Amazon. I helped develop and implement a unifying set of brand guidelines that allowed us to launch dozens of products that now dominate the kitchen space on Amazon. During my time with Vremi we increased sales from $4M in 2016 to $16M in 2017, grew daily business from 6.5K to 55K a day, and reached 600K households in the United States. Vremi’s success has caught the attention of Buzzfeed, Business Insider, Tasty, and more.
Creative Team: Roya Partovi, Tyler Mintz, Leo Gonzalez, Josh Stark, Hannah Baker, Ricardo Hernandez, John Marino, Randy Stein, Alex Portilla, & Teo Almonte.
Nomaste is an apparel brand inspired by food and fitness. I created a logo and a set of illustrations to launch their line of women’s athletic clothing.
Kaya is a CBD company that was looking for a fresh look to appeal to a female demographic. They wanted approachable branding to appeal to a wider audience that may not yet be familiar with CBD. To achieve this, I created a new logo, custom iconography, and a refreshed color palette.
Xtava needed content to promote their new line of sleek hot tools for women of all hair types. With my team, I casted and directed a photoshoot showcasing their chic new line.
Creative Team: Roya Partovi, Hannah Baker, Josh Stark, Teo Almonte, & Alvaro Saavedra
Concept and illustration for Toyota Mobility Foundation
I directed and co-produced a series of videos to illustrate the proper usage of various products.
I illustrated a series of banal objects for a gamified deals site.
Helping fashion seekers find the stylish trends they need on a budget without compromising quality, Threads allows fashionistas to browse through the most recent runway looks or search specifically for an item they've been pining for. Threads provides countless similar options necessary to fit any budget so that you may get the look without breaking the bank.
I designed an adoption kit for new and prospective pet owners to increase pet retention rates. I made dog toys from recycled t-shirts and paired that with important information for new pet owners including an adoption checklist.
This campaign promotes community gardening in urban areas. The thirty second promotional video encourages the audience to join or start a garden in their community. In addition, small burlap sacks containing promotional information and small pre-planted seed pods convey the ease with which a garden can be started.
A deck of playing cards inspired by the Art Deco era aims to provide the player with a cohesive interpretation of the typical suits with geometry, color, and style.
Inspired by Immanuel Kant's theories on death