Xtava GRWM: Showcasing Sleek Hot Tools for Every Hair Type
Xtava sought dynamic content to promote their new line of sleek hot tools, designed for women of all hair types. Leading the creative direction alongside my team, I directed a photoshoot that highlighted the elegance and versatility of the product line. Our goal was to capture the chic design of the tools while showcasing their effectiveness on a diverse range of hair types. The resulting imagery was both aspirational and accessible, ensuring the products resonated with a broad audience.