Vremi
Vremi is an Amazon first home goods brand built for high volume growth. I joined when the company was still a small team and helped scale the brand through packaging, product copy, and Amazon creative, including A+ pages and gallery assets across a wide range of SKUs. Over time, the work evolved into a full system designed to support rapid launches, improve clarity for shoppers, and keep the brand recognizable as it expanded.
Year
2019
Role
Art Director
The Challenge
Vremi was growing fast, launching several new products a week, and competing in a crowded Amazon marketplace. The challenge was designing at a pace that matched the business while still building a brand that felt consistent and recognizable. Every launch needed to move quickly, look cohesive across categories, and communicate clearly in a space where shoppers make decisions in seconds.
Packaging & Product Copy
Packaging was one of Vremi’s strongest brand touchpoints, so it needed to be bold, clear, and instantly recognizable. Working as one of two Art Directors under our Design Director, I helped execute and expand a bright, high energy packaging system across a wide range of SKUs, using strong color, typography, and layout to help products stand out while staying consistent across categories.
I also created custom mechanical style illustrations for the side panels, and collaborated closely with copywriters to develop packaging messaging. When the opportunity came up, I contributed cheeky supporting lines that helped the brand feel approachable and fun without sacrificing clarity.
Amazon Creative
Because Vremi lived primarily on Amazon, performance mattered as much as aesthetics. I designed a high volume of gallery images and A+ content built to highlight key features and help shoppers understand the product quickly.
To keep up with frequent launches, I worked with a 3D artist to create high resolution renders and built a repeatable template we used for each product. This workflow helped the team move fast as the business scaled from $4M in 2016 to $80M in 2018.
Vremi was a fast moving brand build that required speed, consistency, and constant problem solving across packaging and Amazon creative. Over this growth period, the brand was featured by outlets including BuzzFeed, Business Insider, and Tasty, and sales increased from $4M in 2016 to $80M in 2018. Daily business grew from 6.5K to 55K a day, and Vremi expanded from 120K households in 2016 to over 800K households using Vremi products in 2018.
